The Matt Hommel Library
Swipe The Latest Insights Into Copywriting, Marketing and Entrepreneurship
Thursday, January 4, 2024
The ONLY Time Having A Niche Matters

For the most part, I think niches only matter when you’re offering a $20k+ service to a $5MM+ business. I’ve noticed this after generating tens of millions of dollars across various niches… Including a Private Equity/Fintech I’ve consulted the last 2 years, which I am also an investor in. In my experience, services below $20k […]

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Friday, December 22, 2023
Why Email makes way more money than social media

I love hearing someone say email is more engaging than social media. Because... a lot of people think, "Nobody checks email... their inbox is flooded with thousands of other emails they won't read" But it's the same thing with social media. You're competing with attention. That same person you think won't read your emails, is […]

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Friday, December 22, 2023
How to Tell a Fake Sorry From a Real Sorry

Sometimes, when you’ve done wrong by someone, a real genuine apology goes a long way. You might think sorry doesn’t cut it. I disagree, because ‘sorry’ has cut it for me profoundly over the last year. Thing is, there’s a lot of half-hearted apologies or fake ones that float around. I know a genuine apology […]

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Thursday, December 21, 2023
How I Took a Facebook Ad Channel from $0 to $23 Million

Company description: A Private Equity (PE) / Fintech business, serving investors, RIAs, Brokers & PE Funds. Project: Build out a new advertising channel for retargeting purposes, and to increase lead gen & throughput across the marketing & sales funnel. The Challenge & Opportunity The company was driving traffic to its website using Google & YouTube […]

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Saturday, December 16, 2023
Acquiring 1,117 New Customers & Generating $148,354 With a 48x 'ROAS' (Case Study)

I recently helped a brand make $148,354 from 3,080 new email subscribers... ...with no extra ad spend. $48 per subscriber, $0 CPL, as it was existing website traffic. And today, I wanna walk you through how I did it in this case study. Let's get started: 1. Introduction Project: Customer acquisition funnel for an online […]

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Saturday, December 16, 2023
Emotional Control vs. Emotional Regulation: What's The Difference?

One of the biggest paradigm shifts I’ve had in the last 5 years, is there’s a difference between emotional control & emotional regulation. I was an athlete. So emotional control was effortless. I read the books. I meditated. I knew how to put stress in a mental “filing cabinet”… when the game was on the […]

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Friday, October 20, 2023
How to Use ChatGPT to Write Better Emails

One of my favorite things about ChatGPT, is how much in common it has with chameleons. My #1 favorite thing, is how one of these commonalities can help you write better emails. This commonality is so awesome, I didn't even believe it when I first saw it—(you might not either!) It's almost like... If I […]

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Wednesday, December 7, 2022
How to increase Email Marketing Sales

Follow me on Instagram for more content like this: IG: https://www.instagram.com/thematthommel Want me & my team to work with you on your business? Apply for the waiting list below: https://www.hommel.digital/

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Thursday, November 24, 2022
How to get your emails out of spam

If your emails are going to spam, here’s how to fix it… #emailmarketingcampaigns #emaildeliverability #directresponse ========================================= Follow me on Instagram for more content like this: IG: https://www.instagram.com/thematthommel Want me & my team to work with you on your business? Apply for the waiting list below: https://www.hommel.digital/

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Thursday, November 24, 2022
The Most Effective Marketing Testimonials

The most effective testimonials are the ones from people most alike your potential customers. #testimonials #infomarketing #directresponsemarketing ========================================= Follow me on Instagram for more content like this: IG: https://www.instagram.com/thematthommel Want me & my team to work with you on your business? Apply for the waiting list below: https://www.hommel.digital/

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Monday, November 21, 2022
How to Increase Your Email Deliverability

The most important thing right now for open rates is deliverability. If you’re landing in the promos tab or the spam folder… you’re in trouble. The only people who look there are sophisticated marketers. Your customers on the other hand, look in their spam folder maybe once a year. Which means out of all of […]

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Monday, November 21, 2022
How to know what your email open rate will be before sending it

How to know what your email open rates will be like before hitting the send button #marketingonline #emailmarketingsolutions #emaildeliverability ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
How to create an email marketing calendar

How to create a yearly email marketing calendar in 40 seconds or less. #emailmarketing #marketingstrategy #emailstrategist ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
Email Templates That Work on Cold Traffic

These are 3 emails proven to work on cold traffic • • • • • #emailmarketingtips #marketingideas #emailcopywriting ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
How to create a better email welcome series

❌ What most marketers get wrong in their welcome series ❌⁠ ⁠ People were interested! You don't have to hardcore pitch them. Make sure you still deliver the asset they requested (That they requested it for a reason...). At the same time though, deliver them an offer related to the freebie. Or, if it's a […]

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Monday, November 21, 2022
Building Know Like and Trust With Your Email List

We do business with people we know-like-trust. Here’s how to accomplish this with your email list. ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
How to Increase Landing Page Conversions

Here is a quick way to increase your landing & home page conversions. ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
How to acquire more customers without ads

Here's a quick way to acquire more customers without spending increasing ad spend. #emailmarketingtips #customeracquisition ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
How to Make a Product That Sells itself

Do you need to master persuasion or will a good product sell itself? #productdevelopment #growthmarketing ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
Why Marketers Should Use FREE + Shipping Offers or Discounts

Here's why you should you offer free + shipping offers or discounts to acquire more email subscribers. ====================================================== Join me for more content on Instagram: https://www.instagram.com/thematthommel Want personal help with email marketing that’s commission-only? Apply for the wait list below: https://www.hommel.digital/

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Monday, November 21, 2022
How to Use Urgency With No Deadline

URGENCY in marketing increases sales. But it’s difficult to use when there is no deadline.⁣ ⁣ Here’s how you can still leverage it even without a deadline. ⁣ ********************* Join me for more content on Instagram: https://www.instagram.com/thematthommel Don't have time to grow your list or want more help with your email marketing? Send a quick […]

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Monday, November 21, 2022
How to Build Your Email List for Free

Wanna build your email list for FREE? This short video shows how you can do it. ********************* Join me for more content on Instagram: https://www.instagram.com/thematthommel Don't have time to grow your list or want more help with your email marketing? Send a quick email to support@matthommel.com with the subject line: "Email Help"

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Thursday, July 15, 2021
The One Leadership Video to Raise Your Leadership in 2021
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Thursday, July 8, 2021
5 principles for achieving transformational growth

1. Look past the myths Since growth transformations present significant challenges, business owners often are deterred from attempting them because of a few persistent myths. One such myth is that pursuing growth during a crisis is a distraction from the issues at hand.  However, while businesses need to focus on short-term issues related to a […]

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Wednesday, October 28, 2020
Copywriting vs. Content Writing

Copywriting vs. Content Writing... Which one is more valuable? And which one should you focus on the most? Let me know in the comments below 👇🏻 P.S. Have you joined the VIP list yet? It's way better than this blog 😉 If you want to hear more from Matt, he has a private VIP email […]

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Sunday, October 25, 2020
4 Different Types of Copywriting You Need

Have you ever wondered… “What types of copywriting are in high demand right now?”. Or better yet… “What types of copywriting should I be focusing most efforts on in my business?”. If this happens to you, you’re not alone. When it comes to writing copy, there are several factors you need to be aware of.  […]

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Thursday, October 15, 2020
12 tips for better Copywriting

How do you get started with implementing better copy for your business? It all starts with DEEP consumer psychology and TIMELESS persuasion principles. A few things to consider before pursuing copywriting – you have to change the way you view your marketing, your customer, your marketplace and yourself. This is why the most important ingredient […]

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Sunday, July 5, 2020
Will you fit company culture? Algorithms can now tell

Organizations are increasingly asking algorithms to assess whether a person will be a good ‘cultural fit’ at the firm. How can a computer predict that? Well… let’s find out Have you hired the wrong person & things really just didn’t go well? I mean their resume’ looked great, they had all the skills & talent […]

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Thursday, April 16, 2020
5 Steps to Creating a High-Performance Culture

To build a successful empire, you must understand that this journey is a long game, not a quick hack. When sustaining an empire - a powerful one; it is essential that you know your people are your most valuable asset during the journey. Culture is people.  How well you can motivate and inspire a group […]

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Friday, February 28, 2020
Using Strengths to Increase Organizational Health

Using Strengths to Increase Organizational Health   According to management expert, Patrick Lencioni,  "Organizational health is the single greatest competitive advantage in any business."   There are many definitions out there about organizational health, and for the record - organizational health does not mean your employees can run a 6-minute mile, or bench press their […]

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