The most important thing right now for open rates is deliverability. If you’re landing in the promos tab or the spam folder… you’re in trouble. The only people who look there are sophisticated marketers. Your customers on the other hand, look in their spam folder maybe once a year. Which means out of all of the emails you send them, they see only one of them a year ☠️. Now, when you have multiple customers who only see your emails once a year, that’s a nail in the coffin ⚰️ . That said, your copy & creative alone — simply aren’t good enough anymore. That’s why you need to make deliverability a priority to succeed with email. #emaildeliverability #emailmarketingtips ======================================================
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