How to create a better email welcome series

Authored by Matt Hommel

❌ What most marketers get wrong in their welcome series ❌⁠ ⁠

People were interested! You don't have to hardcore pitch them. Make sure you still deliver the asset they requested (That they requested it for a reason...).

At the same time though, deliver them an offer related to the freebie. Or, if it's a discount, show them something that will make them want to use that discount right away! ⁠

#emailmarketingtips #growthmarketing #directresponsemarketing ======================================================

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