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From name: Matt Hommel
Subject line: How does your Email Copywriting Service work?
Prev. text: I wrote you a quick note below, explaining everything A-to-Z (4-min read)


Hi, so my Email Copywriting Service is quite straightforward:

After writing numerous email controls for some of the largest direct response businesses in the world…

And generating over $150,000 with one single email…

I’ve learned that this service is best suited for you and your business, if you already have someone overseeing your email marketing.

AND, you’re able to take my email copy that I give you, build & design the email, load it into your email platform, and then schedule it to go out to your list.

Whether you have your tech team do it, your list manager, or whomever.

Plus, you have a good idea of what to promote & when, offer creation, how to map out your campaign calendar for daily email sends, and more.

If you have all that squared away, and you’re just looking for support with the copy side…

And you want to work with someone with a proven track record, who can…

 ✅ A/B Test New Angles
 ✅ Beat Your Controls
 ✅ Write Daily, Lead-Nurturing or Direct Response Sales Emails
 ✅ Create Product Launch Sequences
 ✅ Acquire New Customers For You, Faster
 ✅ Provide Fresh Affiliate Swipes for Cold Traffic That'll Make Those with The BIGGEST Audiences in Your Niche Beg To Sell Your Stuff & "Fire Hose" You With Sales


...Then, I'm your guy. 

After generating 10s of millions of dollars with just my email copy, I’m sure I can help you with your email copy needs.

If you're hiring for this service, AND...

 👍 You're business is doing above $1MM per year
 👍 You have someone overseeing marketing
 👍 You have a handle on regular marketing calendar needs, etc. 

You likely have good tracking setup and data...

So, when we work together, it won't be hard for us to track the performance of my email copy and what it does for your bottom line. 

...Including any split tests we run. 

Or, how many calls we book, courses we sell... and more. 

And I say all this, just to show: 

If you DON'T have that stuff setup...

...it's likely not the best idea for us to partner together on this service. 

But if you DO have that stuff setup...

Then, I'm here to let you know I know the drill, I've done this (and still do) with some of the largest brands whose names you know. 

Here's exactly what happens when we partner together for this service:

 🤝 You and I meet each week to discuss the email copy needs of your business, or we can communicate via Slack/Discord/Teams to save you time. 

🤝 We outline a clear plan for how many emails you need, if they’re newsletter emails, product launch & re-launch sequences, DR sales emails to a VSL, TSL or product page; webinar promo; etc.

👌For many of my personal brand/guru clients I have monthly emails planned out, based on your unique stories, testimonials & more, & I keep you in the loop; then, when we wanna promote something specific (affiliate, info product, etc.), we communicate the plan for that in advance.

 🤝 I’m happy to give feedback on email calendar strategy, but for the most part this service is for you if you have someone overseeing marketing & email needs for your business—whether that’s you or a list manager/calendar owner.

 📨The way you receive your email copy is I send you my email copy in a Google Doc, Microsoft Sharepoint, Doc.x (Word doc), or PDF—or whichever delivery method is most convenient for you

 🫡 Whoever oversees email marketing and is in charge of coordinating the building/designing and scheduling of your emails will get my email copy, and then they can coordinate getting the emails sent to your list from there.

Now, If you don’t have someone to load your emails into your email software and schedule them…

Design them, create your email calendar…

Or if you’d like more advanced email strategy help, such as segmentation, custom automations and email flows,

Or maybe you just want email marketing totally off of your plate…

You may also like my Email List Management Service.

You can get more details about my Email List Management Service, here

Otherwise, just book your call at the top of this page and get winning email copy to send to your list:

Click here to book your call at the top of the page!
Don't just take my word for it though, others say the same thing:

"new customer acquisition and ascension, and increased revenue..."

“Matt’s project-specific work drove conversions across multiple campaigns with fresh ideas, new angles and actionable copy. His attention to detail, story-telling and personal connection through his copywriting resulted in higher open rates, click-through rates, new customer acquisition and ascension, and increased revenue for the company.”

John Hutchinson

Co-Founder, Traders Reserve LLC (Financial/Digital Education), 2-time ClickFunnels Comma Club Award Winner

"my go to asset for all things email & marketing related."

“Matt is a marketing ninja! He helped us drive multiple sales through an email campaign we were planning for a major company-sponsored event. His ability to strategize, deliver the right words to the right audience, and write persuasive copy is unrivaled. He is certainly my go to asset for all things email & marketing related.”

Nikos Georgantas

Co-founder & CPO, OneRoof (SaaS), Forbes 30 Under 30

"Excellent Business Strategist Who Helped With The Entire Demand Gen Funnel."

Mike Hubert

Co-Founder, OZ FundHub & Founder, The Hubert Group

"150 NEW customers and growing..."

Tony Lauto

CEO, Front Society

Here's $150,000 I Generated From Just One Email...

And Here's $76,518 I Generated From a 4-Email Campaign:

Plus, Another $87,219 From This 4-Email Campaign Here...

Here's a brand I generated $110,895.65 for in just 6 days; I built custom automations for this brand & then re-launched their course with a 6-email campaign. What if your Klaviyo account also looked like this:

I Completely ANNIHILATED this Sales Page Control by Over 30%! 

(Before working together, the business had a 1.90% CVR; my new sales page got a 2.47% CVR; 2.47 is 30% higher than 1.90, which means I boosted CVR and sales by 30.48%.

"increased my open rates by 9% and my click rates by over .4%."

“Hello, Matt. I just wanted to say thank you to your and your team. When you and your team came in, you were able to increase my open rates my 9% and my click rates by over .4%. It's been an upward trend for me since you've all came in and helped and I just wanted to say thank you so much.”

Stacy Cee

Founder, Stacy's Naturals

I Increased This Brand's ROAS by 14.89x in 30 Days by Re-Creating Their Entire Funnel & Ads...

$33k From Just 2 Emails...

"more sales for all of my businesses."

"Matt is amazing to work with! He helped me really connect with my audience, bring out my story to the world, and bring in more sales for all of my businesses. He is a great marketer and an amazing man! You’ll love working with him."

John Anton

Founder, ERC Together, Over $150 Million sold in High-Ticket and all-time Record Holder at
Fortune Builders

Check out this "quiz funnel" that produced almost $40k in 30 days—on autopilot...

You may also be interested in discovering how This Welcome Email Here converted 50% of new subscribers into buyers!

THIS popup form converted at 23% (that's almost 1/4 site visitors signing up to this business's email list!)

THESE Automated Emails inside one of my email flows "squeezed" out $148,353.90 from only 1,117 new email subscribers...

...and they did it in just 42.5 days (that's a $132+, 42-day LTV)—these customers were worth much more 2 months later, and this was completely automated, too:

"you will love working with him!"

"Matt is the kind of guy I want on my team. When he talks, you should listen. As a former athlete, he brings his competitive nature to not just meet expectations but exceed them. I highly recommend Matt, you will love working with him!"

Libby Spears

CEO, Bravo Communication & Consulting

"an absolute ace to partner with"

"I remember first meeting Matt at an international event with a very diverse group of excellent coaches. Very quickly, I realized he was someone that belonged in the room. His knowledge, skills, and determination, make him an absolute ace to partner with. I'm very fortunate to have been able to work with him... I can't recommend Matt more than enough... to any given situation. He is the real deal!"

Sascha Schmunk

Senior Manager & Gallup Certified Strengths Coach, Accenture

"He literally gains energy helping others..."

"Matt is one of the most passionate people I have ever met. I had the pleasure of working very closely with him... He literally wants to win and gains energy helping others..."

Aaron Schurman

Founder, Chief Gamer, Sciplay ($460+ million revenue company)

FAQs

Who is Matt Hommel?

Matt Hommel is known as the go-to email marketer & growth consultant for businesses looking to scale Year over Year (YoY). Matt has generated $30,000,000+ for his clients, with $22,000,000+ coming from just his emails alone. 

He's also helped brands blow past $2 million per month through their email marketing channel, increase their valuation by 125% in 4 months, and has also generated $100,000,000 in leads through only one webinar funnel.

(3rd person, I know—but it feels like bragging saying the above in 1st person. The following below is in 1st person and from yours, truly).

How does your email copywriting service work again?

For my Email Copywriting Service: You and I meet each week to discuss the email copy needs of your business, or we can communicate via Slack/Discord/Teams to save you time. We outline a clear plan for how many emails you need, if they’re newsletter emails, product launch & re-launch sequences, DR sales emails to a VSL, TSL or product page; webinar promo; etc. 

For many of my personal brand/guru clients I have monthly emails planned out, based on your unique stories, testimonials & more, & I keep you in the loop, then we wanna promote something specific (affiliate, info product, etc.), we communicate the plan for that in advance. 

I’m happy to give feedback on email calendar strategy, but for the most part this service is for you if you have someone overseeing marketing & email needs for your business—whether that’s you or a list manager/calendar owner.

The way you receive your email copy is I send you my email copy in a Google Doc, Microsoft Sharepoint, Doc.x (Word doc), or PDF—or whichever delivery method is most convenient for you. Whoever oversees email marketing and is in charge of coordinating the building/designing and scheduling of your emails. And then they get the emails sent to your list from there. Whether you have a list manager or you're the one sending the emails... If you'd like winning email copy that can generate you millions in email revenue, click here to book your call now.

Does everything have to be done “your way” or can you work within the SOPs we have?

I don't want to change anything if you don't want to. 

As an established business, I know you have systems you've ironed out over the years, between different softwares & data hubs...

UNLESS you yank on my arm and beg me to do something differently, we'll do it your way. 

Plus...

99.99999% of the time, I try as hard as humanly possibly to work WITH my clients based on their internal operating procedures, CRMs, LP builders, analytic softwares, either way—so everything will be okay when we work together.

Do we have to use certain softwares in order to work with you?

No. I work in various softwares across my clients, and I likely use yours, too.

I’m a power user of Klaviyo, ActiveCampaign, Hubspot, ClickFunnels, PowerBI, GA4, and more.

Whatever you’re using, I’ve likely used it before...

And if I haven’t, I’ll know it in a matter of hours:

Don’t worry, I’m resourceful.

I will bet you $100. 

Not kidding, I will seriously PayPal you $100 if you use a software that is foreign territory to me...

And you can click the button below to schedule a call for us to find out.

Can I trust you with my trade secrets and proprietary data?

Yes, and we can sign an NDA if it makes you feel more comfortable. 

Since you're here right now, I'll just tell you: I have $30,000,000+ in documented results that I CAN tell you about. Other clients I have strict NDAs with, and other brands I’ve done projects with I cannot tell you much about…

If I were to count them, I’d easily have $45M+ in documented results. But of course, I’m not going to breach my integrity. I can assure you, I maintain confidential information with some of the largest businesses whose names you know, and your information is respected and safe.

And again, I’m always cool with signing an NDA or whatever if it makes you more comfortable.

Do you have a guarantee?

No. 

I can ONLY guarantee you results with my email list management service, because I have more control over the outcomes. 

Got more questions?

>> Click here to book your call today, and you can get more answers on the call!