The Matt Hommel Library
Swipe The Latest Insights Into Copywriting, Marketing and Entrepreneurship
November 14, 2019
Mastery: The Hidden Secret Behind The Best of the Best

One upon a time, a curious author by the name of Robert Maurer, saw an ad for Lexus automobiles… The ad detailed the exceptional quality and the number of awards the vehicle had won over the previous decade, which drove Maurer’s curiosity even more. He was determined to find out: “how is this Japanese car […]

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November 7, 2019
The Two Questions Every Business Needs to Ask Themselves and Why

Every organization knows what they do, janitors can say “yeah, I sweep the floor” sales teams can say “yeah, we sell stuff”. Besides the how, does everyone know specifically though where they’re going? Or why they exist? Clarity means accuracy. A lack of clarity means a lack of accuracy in hitting your targets - your […]

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November 4, 2019
Turning Lemons into Lemonade in Business

“Things turn out the best, for those who make the best of the way things turn out” -John Wooden Life, business, etc. It’s tough. Bad things will always happen. I’m not saying that to ruin your day, it’s just simply reality. But does bad things happening, mean a bad life will happen? Of course not, […]

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November 2, 2019
Surviving The Foul Weather of Leadership

I know what some of you are asking “What is foul weather leadership?” For those who are well aware of what foul weather leadership is, feel free to scroll past this to the Warren Buffet quote below. For those who are unfamiliar with foul weather leadership, allow me to explain very quickly: Foul weather leadership […]

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October 25, 2019
Working On Purpose: Happiness + Results

Some of you might have heard the story of the 3 men laying bricks and how 3 different men all doing that same task, viewed the task differently. If you haven’t heard of it, allow me to explain: One day, a man was walking by a construction site... In his travels, he walked by 3 […]

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September 10, 2019
Can you intermittent fast and train in the morning?

There has been a BIG question as to whether or not you can still follow intermittent fasting if you train in the morning. Well to answer that briefly... Uh, YES. Yes you can absolutely train in the morning while still following intermittent fasting, I know this because I personally do it and I love it, […]

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