1. Look past the myths Since growth transformations present significant challenges, business owners often are deterred from attempting them because of a few persistent myths. One such myth is that pursuing growth during a crisis is a distraction from the issues at hand.  However, while businesses need to focus on short-term issues related to a […]

Copywriting vs. Content Writing... Which one is more valuable? And which one should you focus on the most? Let me know in the comments below 👇🏻 P.S. Have you joined the VIP list yet? It's way better than this blog 😉 If you want to hear more from Matt, he has a private VIP email […]

Have you ever wondered… “What types of copywriting are in high demand right now?”. Or better yet… “What types of copywriting should I be focusing most efforts on in my business?”. If this happens to you, you’re not alone. When it comes to writing copy, there are several factors you need to be aware of.  […]

How do you get started with implementing better copy for your business? It all starts with DEEP consumer psychology and TIMELESS persuasion principles. A few things to consider before pursuing copywriting – you have to change the way you view your marketing, your customer, your marketplace and yourself. This is why the most important ingredient […]

Given It’s complex nature, processing payroll in-house most often can cost more in the long run than what you might think you are saving on the front-end. By focusing on payroll instead of the critical business priorities you should be focusing on – you are taking time away from efforts that will take you from where […]