4 Different Types of Copywriting You Need

Authored by Matt Hommel

Have you ever wondered…

“What types of copywriting are in high demand right now?”. Or better yet… “What types of copywriting should I be focusing most efforts on in my business?”.

If this happens to you, you’re not alone. When it comes to writing copy, there are several factors you need to be aware of. 

The first step to understanding what kind of copywriting is in high demand right now, is to ask yourself this simple question – “Who am I speaking to?”

This is important, because you need to know who will be consuming this copy, as well as where they like to hang out at. 

Are they consuming your blog articles (or your competitors?), are they on social media, YouTube? Do they read emails? 

Look… If you write compelling Facebook posts & ads but hardly any of your audience has Facebook accounts, it’s a waste of time. 

What is my niche?

Besides knowing who you’re talking to, you can also just simply ask “What is my niche?”. This helps you identify what your basic client avatar is.

This is an insanely powerful strategy here!

If you’re curious how to find your niche, or unsure of what a niche is… 

Very quickly… a niche is a specialized, or focused area, of a broader industry. Specializing in a specific niche instantly creates authority in your copy, and allows you to be perceived instantly as an expert in your field. Not because of your education, experience or age; but by your expertise and specialization.

Remember: people go to experts, not generalists. 

For example, let’s look at a mechanic… 

Would you call a general mechanic an expert? 

Most likely you wouldn’t, unless they have invested a considerable amount of time learning a specific mechanic skill set and branding themselves (like being the “car battery guy” or whatever). On the other hand, what if this mechanic specialized in exotic car transmissions

This changes the way you view them doesn’t it? Because the mechanic chose to specialize in their given industry. 

Therefore, they are perceived to be an expert in their field.

Selecting the right niche can be challenging, but it is the first step towards creating very compelling copy. 

Customers with unique needs would much rather buy from a brand, coach, or person who understands their specific industry instead of going to a general freelancer on Fiverr or Upwork.

This is why it’s crucial you learn what types of copywriting are in high demand right now. How helpful would it be if your product or service was uniquely positioned in today’s already saturated market? 

What would it mean to you if potential clients pursued you?

The answer starts with how well you craft your offers, and which platforms you place them on.  

In my personal opinion, and what I’ve experienced with clients…Is that there are four types of copywriting you should focus the most on. I call these my four pillars to increasing your income with copywriting. Before I do a deeper dive into these though, I want to differentiate high-income generating copy, from low-income generating copy.

High-income vs. low-income copywriting

Copywriting is what we call a high-income skill which is something that many guys like Jason Capital, Dan Lok, and others teach. It’s something that allows you to make around $10,000+ per month. Or in other cases… if you hire someone who has high-income skills, they can make you a lot more money than if you were to do everything yourself.  

High income skills generate you a lot more money. They deliver value to the marketplace, and allow you to charge higher prices for your services. 

High-income copywriting is simply closing in print, or in other words sales in print. People who do this successfully, have a deep understanding of sales, marketing, and human psychology, which is why they are successful.  

They’re a different animal than other copywriters out there. 

In most cases, these specialized copywriters only write for fields of copywriting in-demand only. 

Why is this? Because these experts expect to earn a high amount of money for their services. Clients know this too & value their expertise and dedication to their specific industry in a big way, and have lot’s lot of fun working with them. 

Low-income copywriting on the other hand, is stuff that doesn’t really drive a huge ROI for your business. This is like a lot of the generalist-type copywriters you might see on Upwork & Fiverr. 

It’s the difference between content writers that write SEO friendly & get you more search traffic, and those who just simply write blog posts. It’s the difference between those who write your emails & social media posts who get people to take action towards to actually click your links, or buy your stuff; and those who just “raise awareness”. 

But we won’t have to worry about any of that for right now 😉 

Because THE REST of this article will be devoted towards the high-income copywriting activities that help you get more sales for your business.

4 types of High-Demand Copywriting

Earlier, we mentioned that there were four pillars to increasing your income with copywriting. These are the four types of copywriting that are in demand and you need to use right now. By utilizing even one of these four areas, you will generate a much higher income for your business.

Let’s say you wrote a landing page… Do you think you  will only be making one sale from that page alone if it converts? 

Or do you think you will be making many sales over the course of the year, or even years beyond if you get people on your email list? This is the power of high-income copywriting. 

The four types of high income copywriting are:

  1. Emails
  2. Landing pages/sales pages
  3. Chatbots
  4. Paid ads.  

In this article, we’ll break down these four types of high income copywriting and the value they can create for you.

Copywriting type #1: Emails

The first type of copywriting in demand copywriting is emails (my bread & butter).

Emails A.K.A email marketing, allows businesses to efficiently communicate information about their products & services to customers. It gives businesses the power to communicate with people all over the world regardless of their geographic location or time zone. In fact, many email marketing softwares even let you schedule emails to go out to certain groups of people around the world at a certain time. 

In this case, let’s say I have users on my email list from New York (USA), and also Brisbane (Australia), but I know these people really only read my emails at 9AM. If I send them to both locations at the same time, I’m really only getting 50% of the result. 

Scheduling or list segmentation allows me to automate this process and get the right message to the right people at the right time so I get 100% of that result. 

As a result, business owners can get a lot of results, and in a very small amount of time. There are so many emails being sent out every day… there’s a reason for this. 

Statista estimates that by the end of 2021, over 316 billion emails will be sent each day & there will be 4.1 billion email users. Email is the first type of copy that is extremely profitable because companies will always need more emails. 

You don’t just send out one email and call it a day. Companies need to follow up with their customers, and nourish them continuously with their campaigns and offers. 

There is always money to be made with email, and it requires a skilled writer to make sure you do it the right way.

When it comes to email copywriting though, there needs to be systems in place to make things work effectively. Below are a few good strategies you can use.

1. Opt-in Magnets

An opt-in, also referred to as a lead magnet is a free piece of content a business gives away in exchange for an email address. This helps them to build your email list much faster. People love incentives for free, that’s why these things work so effectively. However, once somebody converts through this lead magnet you will need a copywriter to prepare a handful of emails to the list they opted into.

2. Follow-up emails

If someone ignores your first email, do you just stop there? Gosh, I hope not. 

The truth is, very few people say “yes” to the first ask. Anybody in sales know that the fortune is in the follow-up. This means you have to circle back and retarget your leads with another email. Emails are one of the types of copywriting in demand right now because you need someone to follow up with people!!!But not just watery, non-converting emails. You need a good email to be written so these follow up emails convert. These emails can also be set-up to automatically go out if somebody doesn’t reply.

3. Autoresponder sequences

An autoresponder sequence is a series of automated emails that are prewritten and scheduled to send out. These emails are ideal for improving your email open and click-through rate, as well as building a relationship & warming your prospects up. 

Since you are sending these emails to an already subscribed list, they have to be compelling, relevant, and highly specific to the prospect. 

With this type of copywriting you can position yourself as an expert in your industry, build a relationship with your audience, and get a lot more sales as well.

Copywriting type #2: Landing pages/sales pages

The second type of copywriting in demand right now is landing pages/sales pages. These are websites designed to convert leads into sales. If you’ve ever purchased anything online, you know exactly what we’re talking about here.

Landing pages are so important to have good copywriting on because you are literally converting someone on the spot, or selling your products and services! 

This involves writing researched-based copy that is strictly revenue-driven. This is why this is in such high-demand. 

For example, let’s say you’re a business owner… 

And you paid a copywriter $100 to write one landing page for you, and converted over $1000 in sales. That’s a pretty substantial ROI isn’t it? This is why this type of copywriting is in such high-demand, and why specialized copywriters are able to charge a good deal of money for this. 

Now, not all landing pages/sales pages are the same. There are four different types of these pages that the most profitable businesses are using today. 

Here’s what they entail:

Short landing pages

Short landing pages are ones that allow a customer to opt into some kind of lead magnet, or sign up to your email list. These landing pages can then be followed up by a series of other lead magnets, or your autoresponder sequence.

Long landing pages

Long landing pages are sometimes also called sales pages. They are designed to persuasively describe (and sell) a product or service.

Check out pages

Check out pages are designed to collect a customer’s payment information when they are checking out items in their cart. This is very important to avoid abandoned carts

Thank you pages

A thank you page is the final step of a business’s conversion process. It’s designed to thank the customer for purchasing, and notify them of what they can expect in the future. It’s also a great way to onboard & welcome new customers, providing a much better overall experience, and likely repeat customers.

Landing pages/sales pages are one of the four types of copywriting on demand because of their ability to drive both traffic AND conversions. This simple yet effective tool can help you encourage your customers to take action today.

Copywriting type #3: Chatbots

The next kind of copywriting in high demand today is chatbots. If you go on Facebook, you will see many marketing campaigns that private message you through Facebook’s messenger app.

These human-like interactions are actually automated messages. Similar to those autoresponder emails we talked about earlier chatbots do the same thing. 

ManyChat is a very popular chatbot often used that allows companies to automatically respond to Facebook messages. Other platforms like Hubspot work well too if you happen to have a website. 

Chatbots work really well because they allow you to interact with your prospects & ask certain questions. It also saves a lot of time too. 

Besides, who’s to say that your prospect is going to come back “when your customer service rep is available”? They can be very intelligent too. Depending on a prospect's response, chatbots will take them down different paths. 

Chatbots are also getting increasingly more valuable as an autoresponder tool because email open rates are getting lower. This is because a lot more people are ending up in their customers spam folder due to a variety of reasons. 

On the other hand, the opening rate for private messages is extremely high. This means that more messages can get through to your prospects by utilizing a chat bot. Statista, also notes that Facebook currently has an active monthly use of over 2.45 billion people

Chatbots are one of the most powerful engagement tools currently on the internet. ManyChat specifically is very effective because it won’t spam your customers (or end up in the spam folder!). This is why Chatbots are one of the types of copywriting on demand right now. 

Putting together a ManyChat sequence is not entirely difficult. However, it usually does require a skilled high-income copywriter to assemble it correctly.

Copywriting type #4: Paid Ads.

The last type of copywriting on high demand today is paid ads. Now, I’ll assume you’ve been on Facebook, Instagram, LinkedIn, or Twitter and have seen those ads on your feed that you can click on right? Those are Paid advertisements. 

Honestly they’re everywhere, and for good reason too. You might’ve even seen them on YouTube, Snapchat, and other platforms in video format. 

The way these work is businesses pay the owner of the platform a fee in exchange for ad space. It’s kinda like paying rent. 

However, ads get tired. This is called ad fatigue. Simply put, ad fatigue means that while you may have an ad that is performing well today, it may not perform well one month from now. This is because the more people see an ad, the more bored they tend to get. Engagement goes down, then so does conversions… even when it converted really well at the start! 

What this means is businesses need good copywriters to write new ads to replace the old ones each month. 

What’s more, you may need to test hundreds of ad creatives across all different social media platforms to see which ones work the best. Not just any Joe Shmoe can do this. You need a highly skilled copywriter to put together all of these different versions of ads and test them.  

It’s a lot of work for a business to do, and can also be a waste of time too if you don’t know what you’re doing. 

Good ads vs. bad ads

A Majority of you reading this might have a pretty strong idea of what paid advertisements look like. However, it’s a little harder to understand exactly what it means and how you can do it well.

When written well, paid ads can do wonders for a business's products and services. Writing highly-converting ads is quite an art that can take many years to perfect. 

However, here’s seven quick tips you can use to skip part of this learning curve and write world-class ads today.

  1. Use an enticing headline
  2. Incorporate an exciting graphic
  3. Sell the OUTCOME, not the solution itself
  4. Make an offer they can’t refuse
  5. Put all of the risk back onto you as the business 
  6. Add urgency
  7. End with a STRONG call to action. 

Summary

So there you have it, the four types of copywriting that are in demand that you need to use right now. 

Emails: allow you to efficiently communicate information about you products & services to customers.

Landing pages/sales pages: pages designed to turn visitors into customers.

Chatbots: extremely powerful interactive tool that lets you engage and create human-like interactions with prospects or customers

Paid advertisements: Very effective & measurable way to reach a variety of different people, it’s also very easy to measure ROI.

The good news is that though It can take years of study & practice to learn how to use these methods effectively, we can help you make sure you do it right. This way you get increased sales & ROI now. Just click here to fill out a short application.

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Matt Hommel

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